This week, I want to answer two specific questions that center around creating and running a successful Facebook group; questions that I’m asked quite a bit:
“Is it appropriate to share similar content in both places (Facebook Group and Facebook Page)?”
“What do you do when you’ve first started a group to make it look active and appealing before you have any members?”
Let’s start off with the first question that centers on content in a Facebook group.
When it comes to Facebook pages and Facebook groups, there are definitely some differences. But one of the biggest differences I see is that Facebook groups allow you to go “deeper” with the people (your target audience) who are interested in what you have to offer and who you are. Groups give you the opportunity to not only learn more about those people, but to also share more with those people.
Facebook pages are like an “introduction” to who you are and who your organization/ministry is. Facebook groups are like a “first date,” where more information is shared.
So, when it comes to the questions of whether or not it is appropriate to share similar content in both places, the answer is yes and no. You can definitely share some of the same information because most likely, it’s going to be “seen” more in your group than on your page, but at the same time, you need to offer “other” content, other value too. Why? Because these people have opted to be in your group for that; they want more, they want to learn more, and they want to connect with you more, so in turn, you need to give them more.
Now, the second question asks, “What do you do when you’ve first started a group to make it look active and appealing before you have any members?”
Here are some specific things you need to do:
- Cover Photo: Create a professionally looking cover photo for the group. This is important. If you want people to take you and your ministry “seriously,” than you need to look like the real deal. Have someone create a cover photo that visually tells others what your group is about.
- Daily Graphics: I highly recommend that you have a daily theme/prompt in your group. With that, you will want to make sure that you also create some visually appealing graphics that go with those daily prompts, but also, graphics that are united with your brand, your ministry. Make sure that the “look” is streamlined across all of your ministry channels, including your Facebook group.
- Content: Create a document where you can begin keeping track of the value based content you want to share in your group along with the questions that you want to ask in your group. Prior to your group going live, have content anywhere from a week to a month planned out already (this is where those daily themes will help and come into play). Why is this so important? Because you want to stay ahead of the game. Having your content laid out prior to going live, will not only give you the confidence to move forward with your group, but it will also give your new members the confidence that this will be a healthy, active group. Remember, you don’t want to post all of that content in the group upfront as that will only confuse and overwhelm people. But instead, have the content ready to go so that you can move forward with the group.
- Group Members: Lastly, invite anywhere between 5-10 “friends” who are willing to help you get the group started. Meaning, they are willing to get in there and engage with your posts, your questions, etc., on a consistent basis. Having those 5-10 individuals will help give others the confidence to start engaging too!
Doing these few things will not only help build your Facebook Group, but they will also help you keep a healthy, active, engaging group that your target audience will want to keep coming back to!
Do you have a Facebook Group? If so, feel free to share the link below, I would LOVE to check it out! And if you have any questions, feel free to ask below too!