Tips To Build & Grow Your Facebook Group

This week, I want to answer two specific questions that center around creating and running a successful Facebook group; questions that I’m asked quite a bit: 

“Is it appropriate to share similar content in both places (Facebook Group and Facebook Page)?”

“What do you do when you’ve first started a group to make it look active and appealing before you have any members?”

Let’s start off with the first question that centers on content in a Facebook group.  Continue reading

Facebook Page or Group: Which One Do I Need For My Church

There’s been a LOT of chatter lately regarding Facebook Groups and Facebook pages. And in case you haven’t noticed, there has been a HUGE increase in ministry leaders who are creating groups in order to engage more with their audiences on a regular basis. Why? Because the organic reach on Facebook pages has dramatically decreased, and like you, leaders are getting tired of posting on a regular basis and not seeing any kind of engagement on their posts.

One of the most common questions I get is, “Does my church really need a Facebook page or can I just stick with having a group?”  Continue reading

Social Media For the Church: Key Steps Before You Start Running

“When used effectively, social media can help move the church from an interruption in someone’s life to an integration in their faith.”

~Matt McKee, CEO of ROAR

Recently, I’ve received quite a few questions regarding social media and the church. Questions like:

  • What does it take to get a church going on social media?
  • What social media tools would be good to use?
  • What are some of the best ideas when it comes to churches using social media?
  • How do I get social media “buy-in” from the church staff ?
  • How do I get the church staff to help with content on social media?
  • We have no budget. Can we still have a social media presence?
  • How do I find volunteers at the church for my social media team?

Continue reading

7 Question EVERY Church Needs to Ask Before Getting Active on Social Media

One of my FAVORITE things to do in the world of social media is helping churches see how they can use social media to truly make a difference!

Today, I want to share with you my Top 7 Questions that EVERY church needs to ask before they take the plunge into the world of social media!

Why? Knowing the answers to these questions will help guide you as you seek to not only build a thriving, engaged community that is excited about your church, but also, creating an online community that is making a difference in the lives of many! Continue reading

Best Practices for Using Facebook Live

Did you know:

“On average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos.” ~ Facebook

Can you believe that? Users not only watch a live video more than 3x longer when it’s live, but they also comment over 10x more frequently! WOW!

If you’re looking for increased engagement on Facebook, then Facebook Live is the route you need to go. And honestly, live video will continue to get even more popular with each new day. Continue reading

Is Social Media Worth Your Time?

Did you know:

“65% of adults now use social networking sites – a nearly tenfold jump in the past decade.”  ~Pew Research, 2015

“Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.”~ Pew Research Center, 2016

“Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.”  ~ Pew Research Center, 2016 Continue reading