Social Media and Identity: Who Do You Believe You Are?

Social Media Identity: Who Do You Believe You Are?

I recently came across the video of an influencer who, through a tearful recording shared that she had just lost her Instagram account where she had over 113,000 followers. In the video, she shares, “I’m nothing without my following.” She goes on to say that she has no skills, no job qualifications, and even worse, that she’s worthless; “I am worthless. I bring nothing to the table. Zero.”

Not only is this heartbreaking, but it’s concerning. Have we grown so attached to who we are on social media, that the thought of losing our following, or not having the “engagement” or validation we hope for, could ultimately “destroy us?”  Have we become addicted to our online identity?

According to new research, it’s been said that “Americans check their phone on average once every 12 minutes – burying their heads in their phones 80 times a day.” It’s also been found that “the average person struggles to go little more than 10 minutes without checking their phone.”

I think we might be addicted to our phones and social media. But even more so, I think we might be addicted to our social media identity. We crave the affirmations, the acknowledgments, the acceptance. We long for the attention. We want to belong, and if we’re honest, social media provides us with an identity, an identity that we think we want or need, but in reality, is far from who we really are or who we really want to be.
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6 Social Media Mistakes that are Hurting Your Influence

Influential people are watching your platforms. Your social media posts are either opening doors for you or closing them shut.

According to a 2018 CareerBuilder Survey, “70 percent of employers use social networking sites to research job candidates…and of those that do social research, 57 percent have found content that caused them not to hire candidates.”

Your social footprint matters and even though you may not have employers screening your social media platforms at this time (that you know of), you do have influencers “checking you out” to see if you are someone that they would like to partner with. Your posts on social media can open doors of opportunity for you or close them shut. Opportunities including the Director who wants to hire you to speak at their event, the CEO who wants you to come in and share your expertise with their organization, the business owner who wants you to guest post on their blog or interview you for their podcast, or how about the literary agent that’s looking to partner with you for your first or 10th book.

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Tips To Build & Grow Your Facebook Group

This week, I want to answer two specific questions that center around creating and running a successful Facebook group; questions that I’m asked quite a bit: 

“Is it appropriate to share similar content in both places (Facebook Group and Facebook Page)?”

“What do you do when you’ve first started a group to make it look active and appealing before you have any members?”

Let’s start off with the first question that centers on content in a Facebook group.  Continue reading

Facebook Page or Group: Which One Do I Need For My Church

There’s been a LOT of chatter lately regarding Facebook Groups and Facebook pages. And in case you haven’t noticed, there has been a HUGE increase in ministry leaders who are creating groups in order to engage more with their audiences on a regular basis. Why? Because the organic reach on Facebook pages has dramatically decreased, and like you, leaders are getting tired of posting on a regular basis and not seeing any kind of engagement on their posts.

One of the most common questions I get is, “Does my church really need a Facebook page or can I just stick with having a group?”  Continue reading

Social Media For the Church: Key Steps Before You Start Running

“When used effectively, social media can help move the church from an interruption in someone’s life to an integration in their faith.”

~Matt McKee, CEO of ROAR

Recently, I’ve received quite a few questions regarding social media and the church. Questions like:

  • What does it take to get a church going on social media?
  • What social media tools would be good to use?
  • What are some of the best ideas when it comes to churches using social media?
  • How do I get social media “buy-in” from the church staff ?
  • How do I get the church staff to help with content on social media?
  • We have no budget. Can we still have a social media presence?
  • How do I find volunteers at the church for my social media team?

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7 Question EVERY Church Needs to Ask Before Getting Active on Social Media

One of my FAVORITE things to do in the world of social media is helping churches see how they can use social media to truly make a difference!

Today, I want to share with you my Top 7 Questions that EVERY church needs to ask before they take the plunge into the world of social media!

Why? Knowing the answers to these questions will help guide you as you seek to not only build a thriving, engaged community that is excited about your church, but also, creating an online community that is making a difference in the lives of many! Continue reading

Best Practices for Using Facebook Live

Did you know:

“On average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos.” ~ Facebook

Can you believe that? Users not only watch a live video more than 3x longer when it’s live, but they also comment over 10x more frequently! WOW!

If you’re looking for increased engagement on Facebook, then Facebook Live is the route you need to go. And honestly, live video will continue to get even more popular with each new day. Continue reading

Is Social Media Worth Your Time?

Did you know:

“65% of adults now use social networking sites – a nearly tenfold jump in the past decade.”  ~Pew Research, 2015

“Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.”~ Pew Research Center, 2016

“Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.”  ~ Pew Research Center, 2016 Continue reading