Influential people are watching your platforms. Your social media posts are either opening doors for you or closing them shut.
According to a 2018 CareerBuilder Survey, “70 percent of employers use social networking sites to research job candidates…and of those that do social research, 57 percent have found content that caused them not to hire candidates.”
Your social footprint matters and even though you may not have employers screening your social media platforms at this time (that you know of), you do have influencers “checking you out” to see if you are someone that they would like to partner with. Your posts on social media can open doors of opportunity for you or close them shut. Opportunities including the Director who wants to hire you to speak at their event, the CEO who wants you to come in and share your expertise with their organization, the business owner who wants you to guest post on their blog or interview you for their podcast, or how about the literary agent that’s looking to partner with you for your first or 10th book.