Best Practices for Using Facebook Live

Did you know:

“On average, users watch a live video more than three times longer when it is live. Facebook also says users comment over 10-times more frequently on Facebook Live videos than other videos.” ~ Facebook

Can you believe that? Users not only watch a live video more than 3x longer when it’s live, but they also comment over 10x more frequently! WOW!

If you’re looking for increased engagement on Facebook, then Facebook Live is the route you need to go. And honestly, live video will continue to get even more popular with each new day. Continue reading

Is Social Media Worth Your Time?

Did you know:

“65% of adults now use social networking sites – a nearly tenfold jump in the past decade.”  ~Pew Research, 2015

“Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.”~ Pew Research Center, 2016

“Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.”  ~ Pew Research Center, 2016 Continue reading