Where do I even begin? This past week I had the opportunity to take part in a once-in-a-lifetime experience: partnering with NASA and the Kennedy Space Center for the launch of the SpaceX Falcon Heavy STP-2 rocket. Out of 700 applicants, I was one of 55 chosen to take part! It was an experience like no other. Not only did I have the opportunity to meet some incredible people, but I also learned a lot. Continue reading
I recently came across the video of an influencer who, through a tearful recording shared that she had just lost her Instagram account where she had over 113,000 followers. In the video, she shares, “I’m nothing without my following.” She goes on to say that she has no skills, no job qualifications, and even worse, that she’s worthless; “I am worthless. I bring nothing to the table. Zero.”
Not only is this heartbreaking, but it’s concerning. Have we grown so attached to who we are on social media, that the thought of losing our following, or not having the “engagement” or validation we hope for, could ultimately “destroy us?” Have we become addicted to our online identity?
According to new research, it’s been said that “Americans check their phone on average once every 12 minutes – burying their heads in their phones 80 times a day.” It’s also been found that “the average person struggles to go little more than 10 minutes without checking their phone.”
I think we might be addicted to our phones and social media. But even more so, I think we might be addicted to our social media identity. We crave the affirmations, the acknowledgments, the acceptance. We long for the attention. We want to belong, and if we’re honest, social media provides us with an identity, an identity that we think we want or need, but in reality, is far from who we really are or who we really want to be.
Influential people are watching your platforms. Your social media posts are either opening doors for you or closing them shut.
According to a 2018 CareerBuilder Survey, “70 percent of employers use social networking sites to research job candidates…and of those that do social research, 57 percent have found content that caused them not to hire candidates.”
Your social footprint matters and even though you may not have employers screening your social media platforms at this time (that you know of), you do have influencers “checking you out” to see if you are someone that they would like to partner with. Your posts on social media can open doors of opportunity for you or close them shut. Opportunities including the Director who wants to hire you to speak at their event, the CEO who wants you to come in and share your expertise with their organization, the business owner who wants you to guest post on their blog or interview you for their podcast, or how about the literary agent that’s looking to partner with you for your first or 10th book.